Meet the BrewerConfirmed role, brewing philosophy, favourite releases
The full website proposal · Concept presentation
ONE PLACE.
EVERYTHING SMILEY.
A complete digital experience for Smiley Brewing Co. One home for bookings, beers, menus, food trucks, live events, private functions and the people who make the brewery special. Behind it: an easy staff dashboard that keeps the information current.
01 · Plan a visit
02 · Discover the beer
03 · Manage it all
The idea in one sentence
THE WEBSITE BECOMES
THE FRONT DOOR.
Customers shouldn't have to search Facebook for events, another page for a food truck, a PDF for drinks and an old post for beer information. The website becomes the trustworthy central source. Social media drives people to it.
📅
What's happening?
See upcoming live music, special nights and food truck visits on one calendar. Jump straight to table reservations or ticket purchasing.
🍺
What's pouring?
Explore every Smiley beer, read the brewer's notes and view a live tap list, including sizes, prices and takeaway formats when confirmed.
🛠️
Who updates it?
Smiley's own staff. Beers, food, events, hours, notices and photos can be changed in the admin without a developer.
Proposed customer navigation
A SITEMAP ANYONE
CAN FOLLOW.
Six straightforward menu groups. No sprawling list of individual event pages in the main navigation. The highlighted subpages below are what customers would actually find.
01 · HOME
Home
The best of the brewery at a glance, with a strong booking action.
↳
What's on this weekLive music, featured events and next food truck
↳
Featured beersFresh releases and familiar favourites
↳
Quick book + venue detailsHours, map, parking and contact
02 · WHAT'S ON
Events & Calendar
One consolidated calendar customers can filter by event type.
↳
All events CalendarMusic, trivia, special nights and ticketed events
↳
Individual event detailPhotos, dates, booking or ticket link, FAQs
↳
Food truck scheduleWho's cooking on each date
03 · OUR BEERS
Beer Collection
A permanent profile for each beer, even when it's not currently available.
↳
What's pouring now Live tap listCurrent beer, ABV, sizes and prices
↳
Explore all beersCore / seasonal / limited / retired collection
↳
Individual beer profileStory, notes, ingredients, allergen info, photos, food pairing
↳
Takeaway beer & 20L kegsCurrent stock enquiry, formats and collection details
04 · FOOD & DRINKS
Food & Drinks
The complete drinks menu plus food truck information without pretending there is an onsite kitchen.
↳
Full drinks menuBeer, cider, wine, cocktails, soft drinks, zero alcohol
↳
Food trucks and menusVendor profiles, service dates, external menus, dietary notes
↳
What's serving todayCurrent vendor confirmed by staff
05 · THE BREWERY
Our Story
Bring the people, personality and craft of Smiley to the front.
↳
Meet Trent & KylieOwner profiles, brewery story and original photos
↳
↳
The brewhouseHow it's made, behind the scenes, photo gallery
↳
Visit us / FAQsAccess, parking, dogs, families, opening hours
06 · BOOKINGS
Book & Enquire
Clear paths for a table, function or supplier / artist enquiry.
↳
Book a table Existing providerContinue using Obee unless Smiley requests a change
↳
Private functionsCapacity, gallery, enquiry form, follow-up
↳
Musician / entertainer enquiryLinks, genre, available dates, performance fee
↳
Food truck enquiryVendor application and availability
Mobile primary menu recommendation: What's On · Beers · Food & Drinks · Our Story · Book a Table. Function enquiries remain readily accessible through Book a Table and the footer.
Behind the website
AN ADMIN THAT'S
ACTUALLY EASY TO USE.
One secure login, role-based access and quick actions built around how a brewery operates. Choose any item in the mock dashboard to explore what staff would manage.
Demonstration dashboard
DEMO ONLYGood morning, Smiley ☀
One update, reflected everywhere
Staff edit content in one place and publish it to relevant site sections. The same beer record could later feed taproom screens, QR menus and takeaway enquiry pages. No dashboard changes here are saved: this is a concept, not a working production admin.
Production admin would include login security, staff permissions, drafts and previews, change history, image management and scheduled publishing.
Delivery approach
HOW WE'D BUILD IT.
Start with what makes the largest difference to customers and the staff. Add more powerful tools once the core workflow is established.
01 / DISCOVER
Confirm the facts
Meet the team; collect branding, real venue photos, beer records, drink prices, menu assets and access to existing booking and event systems.
02 / CUSTOMER SITE
Build the experience
Launch the homepage, beer catalogue and individual profiles, event calendar, food truck directory, bookings and function enquiries.
03 / ADMIN
Give them control
Secure admin for beers, current taps, menus, events, vendors, notices and content. Teach staff how to make and preview changes.
04 / EXPAND
Make it smarter
Optional QR menus, taproom displays, availability notifications, marketing opt-ins and deeper integrations where permissions allow.
| Capability | Initial concept / MVP | Future extension |
|---|---|---|
| Table bookings | Existing Obee link or embedded supported flow | Integrated availability if provider supports it |
| Facebook events | Website-owned event records plus Facebook links | Automatic sync only if Meta permissions allow |
| Beer collection | Reusable beer pages and staff-managed tap status | QR labels, release history, display boards |
| Food trucks | Staff-managed schedule and vendor profiles | Vendor submissions / automated reminders |
| Function enquiries | Enquiry form to staff inbox | Lead dashboard, quote and follow-up workflow |
| Online takeaway | Availability and enquiry, subject to licence terms | Compliant ecommerce if approved and feasible |
The BetterFlow direction
NOT JUST A BETTER WEBSITE.
A BETTER WAY TO RUN IT.
A Smiley website that changes with the venue, captures interest, celebrates the beers, and takes repetitive website updates off the owners' plates.
BACK TO HOMEPAGE CONCEPT ↗